MIMS ACADEMY

May 12 – 15, 2025
IEC «Expocentre», Moscow
Open conference platform

Pavillion Forum, Marble Hall

About

MIMS ACADEMY is a new open conference platform where experts from leading companies in the service station industry will hold a series of seminars and master classes.

MIMS ACADEMY 2025 Conference program

11.00 – 12.00
AI and digital transformation. Chatbots, sensors and algorithms: how AI is changing car service market.

Moderators:
Pavel Klyukin, Head of SMART Center
Natalia Kustova, board member of Union of Car Services, owner of Helicon service auto services

Key topics:
  • Digital acceptance: how to reduce errors and speed up customer registration.
  • Artificial intelligence in the selection of spare parts: real experience of a car service. Report, discussion and trial lesson.
  • Telemetry, OCR and other technologies: automation of diagnostics.


12.00 – 14.00
New repair technologies. The future under the hood: ecology, economy and efficiency.

Moderators:
Pavel Klyukin, Head of SMART Center
Natalia Kustova, board member of Union of Car Services, owner of Helicon service auto services

Key topics:
  • Electric cars and hybrids: documentation, equipment, diagnostic and repair methods, training.
  • Repair of electric car batteries: practical experience.
  • Technologies for restoring parts — an alternative to replacement. Interaction of rebuilders with service stations, on working with used spare parts. Dispelling doubts.
  • Eco-friendly car service: reality or marketing?


14.30 – 15.30
Car service management in the new reality. Car service as a business: growth, profit and team.

Moderators:
Pavel Klyukin, Head of SMART Center
Natalia Kustova, board member of Union of Car Services, owner of Helicon service auto services

Key topics:
  • CRM and accounting: you can't do without numbers.
  • Working with a team: how to motivate your craftsmen and not burn out yourself.
  • Dynamic pricing in unstable conditions. Revaluation, Limiting markup sizes.


15.30 – 16.30
Import Substitution and the Parallel Market. What to Install When There's Nothing: How the Spare Parts Market Survives.

Moderators:
Pavel Klyukin, Head of SMART Center
Natalia Kustova, board member of Union of Car Services, owner of Helicon service auto services

Key topics:
  • Parallel import: how not to run into a fake.
  • Local brands of spare parts - what really works.
  • Marketplaces vs. traditional suppliers: the new market landscape


16.30 – 17.00
Summing up the results of the competition for participants of the MIMS Academy business program. Prizes from Sponsors and Partners of the exhibition.

MIMS ACADEMY 2024 Photo report

Who benefits from participating

Senior service station specialists
Garage equipment experts
Junior service station specialists
Service station managers
Become a part of MIMS ACADEMY to:
  • Discuss your own cases
    MIMS ACADEMY speakers are ready to share their experience and answer your questions
  • Master practical skills
    Real auto service stations will be working during all 4 day at MIMS ACADEMY and theoretical information will be strengthen by practical showcases
  • Meet experts and specialists of automotive industry
    Speakers of MIMS ACADEMY are well-known experts and top-managers working in automotive industry. They will take part in MIMS ACADEMY and ready to share their contact information

Contact us

  • Anna Efimova
    Event-producer

    +7 (495) 766-30-02, доб. 913
    +7 925 078 73 07
    [email protected]
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